A Manager's Guide To PR Projects: A Practical Approach by Patricia J. Parsons

By Patricia J. Parsons

A Manager's consultant to PR Projects selections up the place vintage public relatives textbooks go away off. It presents hands-on tips in making plans the initial learn for a public kinfolk undertaking and making a plan to accomplish particular ambitions, guiding the reader via coping with the project's implementation. It includes worksheets that may be used for a visible illustration of the making plans approach for either scholar edification and presentation to consumers.

The ebook is designed as a elementary advisor to take the reader during the four-step public relatives making plans approach from a few vantage issues. meant as a studying device to be used in either the category and past, this book's methods are in keeping with genuine studies within the administration of communications tasks designed to satisfy organizational targets via reaching public relatives objectives.

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